Roland Hernandez

Executive Vice President of Global Sales & Marketing

Roland is a bilingual, energetic, highly motivated, well-known, influential and respected management executive in the worldwide consumer products market.

Roland joined the Sheffield Pharmaceuticals team in February 2014 with the acquisition of the Lee Pharmaceuticals assets. He has had a wide diversity of experiences over the past 35 years that can be utilized in both domestic and international operations.

He has successfully developed and launched Branded and Private Label programs at major Chain Drug, Food, Mass and International accounts. He was instrumental in researching, evaluating and negotiating complex and sensitive factory contracts for the development and importation of product components from overseas markets.

In his current role, he provides leadership, oversight and guidance to the Sales and Marketing Team.

In addition, he is member of the Sheffield Pharmaceuticals’ Executive Committee.

Roland has served in various Industry Board of Director Affiliations:

Board of Director Affiliations: GMDC (Global Market Development Center) – HBC Advisory Board Member; NACS (National Association of Convenience Stores) – Advisory Board Member; PLMA (Private Label Manufacturers Association) – Board of Directors